Roller Rink Rush

Promotional video from 2012 for the Volkswagen Up! city car. The advantage of the automated braking system is illustrated by a girl in a roller rink staring at a boy and rushing over the ring fence in second 0:07. If you have been skating in a roller rink, you possibly experienced this by yourself someway.

… and Volkswagen did it again. Roller skating had a prominent role in the promotion for the model “Up! beats” with a 360° video and a feature with roller skater Michelle Barrios from Barcelona in the Volkswagen Magazine and in an emotional video.